By Rushil Ranchod

ISBN-10: 1431408271

ISBN-13: 9781431408276

This e-book offers a totally new and clean approach of figuring out the ANC, through taking a look at the best way the service provider has advertised itself and equipped up a particular model. the worry here's no longer loads with politics as with exposure, merchandising and propaganda – that's, with strategies of political persuasion.

In seven chapters we stick with the improvement of the ANC’s political business plan from 1955 to 2011. the writer makes a robust case for disagreeing that advertising has loved a principal importance in the ANC for a long time. by using formerly untapped resources, he offers us with very important insights into the method and decision-making strategy of the ANC at serious stages of its lifestyles, correct as much as the election crusade of 2009 and the Mangaung conference.

The publication demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod

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